Led the design vision of warehousing application, enabling efficient sorting
of packages and staging them for pickup directly from warehouses.
Results
Reduced delivery fulfillment time from 2-3 days to less than 24 hours. Optimized
supply chain and reduced overhead costs by 19%. Acquired new retailer warehouses,
generating additional volume of 8%.
Roadie Overview
Roadie is a crowd-sourced delivery platform that enables last-mile delivery all across
the
US. With more
than 50k monthly active drivers, Roadie is a trusted delivery partner for many large-scale
enterprises
as well as small-medium businesses.
Challenge
Retailers rely on inefficient delivery solutions and struggle with overhead costs and delays. How
can
Roadie get their products to their customers faster than ever?
Opportunity
Roadie can leverage retailer warehouses and turn them into sorting and distribution centers.
By leveraging warehouses, Roadie eliminates the need of 3PL distribution centers, thereby reducing
delivery costs and fulfillment times.
Solution
Working with Fanatics, I designed an MVP product that enables sorting of packages and pickups
directly from warehouses.
Users & Requirements
The primary user is warehouse employee and the primary goal is to sort orders into bins and handoff
bins
to Roadie drivers.
User Flow & Initial Sketches
I designed the following user flow based on the tasks user needs to complete and then created some
quick
sketches to visualize the interaction.
Designs
I designed various wireframes and iterated on them based on the feedback that I received from
Operations and Engineering. Below are the final designs.
Packages arrive at the warehouse
Sort packages into bins
Verify all packages in a bin
Cancel missing or damaged packages
Handoff bins to drivers for pickup
Achievements & Takeaways
Since its launch, the SmartSort app has reduced delivery time from 2-3 days to less than 24 hours
and reduced overhead costs by 19%.
The app was launched across 7 Fanatics warehouses, generating an additional revenue of 8%.
The CEO of Roadie,
Mr. Marc Gorlin, called SmartSort to be one of the most innovative product the company has
developed.
Besides being highly acclaimed, SmartSort won Supply & Demand Chain Executive’s 2023 Top
Supply Chain Projects Award!
None of this would have been possible without my amazing team. From the Engineering masterminds, a
Frontend wizard, to a meticuluous QA Lead, we all came together to turn this idea into reality. I
also
want to thank the Leaders at Roadie that truly trusted me with my design thinking and take ownership
of
the entire experience.
